Google opens + companies and brands in general with Brand Pages equivalent of Facebook Fan Pages. The newest social networks open to entities such as brands, associations and foundations, which can now set up their dedicated page.
The service is available without restriction since November 7. Limited, a few hours, a few privileged partners and carefully selected, access to Brand Pages is now in international workforce, with no other condition than show their credentials at registration.
In the immediacy of an anticipated launch in recent weeks, big names have replaced the door: chain stores (H & M), sports teams (Club Basketball Phoenix Suns), music groups ( the All-American Rejects) or news channels (Fox News). For all these famous actors, it is an opportunity to build a stronger presence.
Despite the limited potential ratings to 50 million members , the integration of external services signed all the Google expands the spectrum of an exhibition that is expressed through the linking of an account YouTube .
Thanks to the Hangouts, these brands will have the opportunity to extend social interaction through video conferencing, initiating reconciliation with their complicit public. For the latter, the concept remains the same: take a page Brand returns to fit into a circle, in the heart of an ecosystem in love with a unification of styles.
Harmony is in effect with the implementation of Google Apps. Reflected in the revision graph of Gmail and Reader, the impending integration of the module Analytics and the new AdWords campaigns for companies listed on Google More.
The digital advertising network Adconion Media acquired Smartclip, specializing in online video advertising, allowing it to expand into emerging markets and strengthen its video offerings.
The online advertising network Adconion Media has just fall into his purse Smartclip European Company, which specializes in online video advertising. The amount of the acquisition was not disclosed.
Founded in 2008 in Germany, Smartclip is as “the first premium video and network and multi-screen” [computers, television screens, mobile platforms]. The company of 118 employees and has a customer base of nearly 500 publishers, has managed to develop over the years on a European scale, with attachments including the Benelux, the Nordic countries (Denmark, Sweden, Norway, Finland) and Russia.
Countries where Adconion is not yet present and where it will soon take hold. This acquisition will enable the company and Internet e-marketing and performance advertising to strengthen its hub video ads for its advertisers.
Indeed, the network of in-stream video Smartclip will end now integrated into the platform for digital distribution of Adconion Media in Europe, both on the Web, tablets, smartphones, game consoles and TVs connected.
In France, the acquisition of Smartclip will supply branding and video Joost (acquired in November 2009) provide more than 20 million unique visitors and over 200 million monthly pre-rolls to advertisers. Currently, Adconion affects 300 million unique visitors worldwide and has 16 offices in seven countries (France, UK, Germany, United States, Canada, Spain and Australia).
Virgin distribute exclusively on Kindle, Reader Amazon e-books signed. As part of a strategy of aggressive approach of the consumer.
To redefine their sauce is the design of France’s digital book; Amazon and Virgin make common cause. Under the partnership that follows, the first grants in the second exclusive distribution of e-book reader kindle. Casino will join those ranks on December 1.
As we approach the Christmas season, dug a Virgin still generally untapped vein and arises as a competitor of FNAC, which in turn will market at the end of the month, a similar product, co-branded with ‘American Kobo.
For 129 Euros, it will have a touch screen and an SD slot when the interface of the reading lamp from Amazon, riddled with hardware buttons, depends entirely on the cloud. The response of the tit for tat, however, has been quick. Eclipse rising tension was only a matter of hours, only to bend the case and announce, in the Virgin Megastore brand, marketing the Kindle effective as of November 10, the conventional tariff.
As recalled by La Tribune, the British group, whose repertoire includes works about 150,000 dematerialized shares, will contribute to the makings of a catalog which already has over one million titles. For comparison, Kobo, this accounts for 10% of the U.S. market with its terminals into account more than double
As a dozen builders before him, Huawei wipes the wrath of Microsoft, which is seeking royalties under a violation of intellectual property on a portfolio of hundreds of patents related to Linux kernel, Android component.
Microsoft confirms its deterrent strategy vis-à-vis manufacturers that implement their Android mobile and connected. The Redmond company, which points to a portfolio of hundreds of patents related to Linux kernel (the core of the OS of Google), it now takes to Chinese Huawei.
As a dozen others before them, Acer, Samsung and HTC have recently bitten on the same bait , preferring to grant to Microsoft a lump sum compensation for each product up, smartphones and tablets together, rather than go to court.
The story continues endlessly, without further clarification from the complainant, who claims to hold in its portfolio of licenses which he claimed to insinuate that Android is his property. Accordingly, any device with Android materializes an additional component of a large-scale attack on intellectual property.
Next implicated in a list which already has a dozen freed at the cost of some royalties, Huawei does not give ground maintenance without prior negotiations. Just like Motorola, the telecoms operator China because of the resistance and confirmed by the voice of the marketing director Victor Xu, “take particular care to respect the copyright”.
Interviewed by The Guardian , the person evokes a catalog provided some 65 000 patents, which “protect its interests” and follow the path of Motorola Mobility, have gone to court against Microsoft.
The idea of a sale of the division WebOS running through the head of HP, which could take several hundred thousand dollars. RIM, Intel, Amazon, IBM and Oracle would be in the running.
HP is considering selling its division WebOS, the same one he created following the acquisition of Palm, in April 2010. RIM, Intel, Amazon and Oracle would be on the lookout for an acquisition which the American manufacturer should make a few hundred million, below its initial investment.
Of ambition in the business, adventure and the concept of turns short passes away. The blood of the fallen WebOS has a beat. Originally, HP had made $ 1.2 billion, investment unsuccessful summer punctuated by a resounding failure with Touchpad Tablet, pulled from the shelves barely a month after its release.
The mobile platform WebOS had yet to find its place in a vast ecosystem of connected devices, printers in mind, to eventually invest in personal computers, along with Windows 8. But to the chagrin of Jon Rubinstein, former CEO of Palm, the fall of his ambassador sounded the death knell of all terminals that were equipped.
Even Meg Whitman , who succeeded Leo Apotheker at the head of HP opts for optimism, promising a golden future in a project that could be “reborn as a new touch pad”, the record straight converge and indicate the time of salvage.
If WebOS still survives, somehow, HP is gone for much. Obsessed with the fate of its PC division (case concluded with a continuation of activity), the American manufacturer has handed over to a community of developers irreducible.
In 1991, the foundation of the Web was all asked. They allowed using the Internet to exchange information easily. The rest is the e-store.
The Web, or more accurately the World Wide Web (abbreviated WWW or 3W), the World Wide Web, celebrated 20 years last weekend tells Silicon.fr . This is actually August 6, 1991 that Tim Berners-Lee, British scientist at CERN (European Centre for Nuclear Research), ended to develop its project in a post on the newsgroup alt.hypertext. At the time, Tim Berners-Lee proposed to rely on the Internet, a communication protocol between two computers in a network (TCP / IP) formally established in December 1974 to establish a system of access to information.
The goal was to make available to his colleagues the information held in databases hosted on computers at CERN and to simplify access and sharing. In 1989 he jettait the basis of this concept, called ENQUIRE, to manage information.
In 1990, he has been assisted by his colleague Robert Cailliau to specify the project by introducing the principle of the hyperlink as we know it today, to find and read an online document from a browser. The project was expanded to HTML, the language for describing web pages, and HTTP, the Web protocol responsible for establishing rules for communication between a client (browser) and server (the computer that holds the information requested ).
The web was born. And it would revolutionize Internet use, dissemination and access to information, open a new economy described as “digital” and change the way people communicate and work on the planet today, including extending the mobile Internet.
The kits ready to attack PCs rely on the often not updated Java. Users were worried about fake Java updates, and also the last major bug fix from delivery in February was not performed at many corporate PCs. Even the latest Java 7 did not find their way onto many computers.
No wonder then that Kaspersky for the first half of 2011, the Java implementations as a top target for exploit kits listed. Just last year, 40 percent of all known exploit exploit kits against Java vulnerabilities designed write Kaspersky. Currently, most gaps are still the same as last year, the target of many attacks.
Java can be used correctly, bypass the security mechanisms of many major operating systems. Often this may even older vulnerabilities are exploited on unlatched computers – even the cyber criminals would finally pay attention to the machinations of their profitability, balance sheet Vicente Diaz, virus analyst at Kaspersky Lab. Besides the analysis of PC-Diaz also takes care of itself exploits mobile threats.
Halfway between notebook and tablet, Intel wants to impose the ultra book to a breakthrough in mobility. A segment in which the founder of Santa Clara is tossed. Intel intends to accelerate investment in mobility, a segment in which the firm of Santa Clara has been delayed.
During the presentation of its results for the second quarter of fiscal 2011, the foundry said it plans to invest $ 16 billion in mobile technologies in all of 2011. With a focus on ultra books. Introduced last May, the concept of ultra-thin notebook, lightweight expected to present the same performance as a model for a single notebook or tablet.
According to forecasts from Intel, the rise will be. The ultra-book segment represents 40% of sales of notebooks by the end of 2012. Paul Otellini, CEO of Intel, believes that this effort is as intense as that achieved in developing the Centrino chip for mobile devices. The initiative aims to encourage high-tech market a new standard in mobility.
“Everything will depend on the ability of Intel to achieve sales volume ultra books and offer attractive prices to consumers,” considers Beau Skonieczny, IT analyst at Technology Business Research. Paul Otellini still considers that the tablets are not a threat to the segment of notebooks.
“People can adopt as the main unit but most of the time, it remains a tool mate. And it’s good for us. “A cautious approach, but Intel has to shake the market for smart phones and tablets.
With the acquisition of Ksplice, Oracle will be able to add technology upgrade without downtime distributions to its Oracle Linux Server First. Oracle has just afforded the American specialist of the update without stopping the production Linux computer says Silicon.
“More than 100,000 servers protected with 700 companies Ksplice UPADS. More than two million updates applied to production systems, “the site proudly displays Ksplice. Founded in 2008, this company has actually more than 700 customers worldwide in all sectors of the economy.
Positioning Oracle Linux on the niche operating systems for critical application, the publisher quickly integrate this function in the Unbreakable Enterprise Kernel, and therefore in its support Oracle Linux first.
For any stopping or reboot on a critical system is a source of additional risk: security, availability, continuity … The argument of “Zero downtime updates” should actually be effective in this niche. Remember: high-performance systems and Exadata Exalogic also work on Oracle Linux.
Oracle / Sun also point out that many critical applications running on Linux today. And at the last Oracle Open World in San Francisco, Larry Ellison mentioned the pace of updates as a higher advantage of Oracle Linux Red Hat face. Besides updates monthly security of the OS will also benefit from these new opportunities, which will also help meet regulatory compliance requirements in certain economic sectors.
Other important competitive argument related to the strike force of Oracle support teams dedicated to Oracle Linux are scattered support centers in 29 local languages to support customers in 145 countries. Oracle said in a statement that it did not plan to support Red Hat Enterprise Linux or SUSE Linux Enterprise.
According to Mediametrie, French Internet users attend more social networks to stay connected with their favorite brands. Mediametrie publishes the results of an investigation that dissects habits of the French on social networks. One third of respondents would use Facebook, Twitter and others to follow the news at least a trademark. Conducted in partnership with WSA, the study in its qualitative phase brought together in March 2011, and three groups of registered social networks. From May 18 to 30 this year, a second stage investigation has seen 3,000 Internet users aged 13 and over to answer questions from Mediametrie. It shows that the average French visitor is present on both platforms community. There are stronger. Net users have even one quarter to register at least three social networks. “Internet users consult pictures (75% of those registered) on social networks or visiting other profiles (74%),” said Médiametrie. “Only in a second time they engage in participatory activities, they post comments, photos or update status. Over time, each network seems to have acquired its scope. Facebook is used primarily to exchange and share information with circles of friends. LinkedIn in mind, the professional social networks are an additional source in the search for a job. As for Twitter, it is placed off-class, he is the breeding ground of the French who wish to obtain information about a specific topic or personality. These pages highlight artists, politicians and other big names of world renown, are the most desired, but the trend is the development of relations between brand and consumer.
News, Technology | admin, 23 Aug 11 | 
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